NY Times Gave Discount for "Betray Us" Ad?Whooo-boy are they going
to regret this.
According to Abbe Serphos, director of public relations for the Times, "the open rate for an ad of that size and type is $181,692."
A spokesman for MoveOn.org confirmed to The Post that the liberal activist group had paid only $65,000 for the ad - a reduction of more than $116,000 from the stated rate.
You know how it is; the Times should be free to charge whatever it wants for a full-page ad; that's not the issue. But this does mean that they can't turn around and claim that they're just running the ad, that they have nothing to do with the content. One is forced to conclude that they subsidized this particular ad because it fits their editorial policy.
Labels: Betray Us Ad, MoveOn