Suddenly a Liberal Gets It On PBSJonathan Chait
on PBS:
The irony is that, if Gingrich had succeeded, PBS wouldn't be in these straits today. The only reason PBS has to have GOP partisans scrubbing it of any faint signs of residual liberalism is that it has to answer to the federal government. That made sense in the 1960s, when PBS was founded. There were only three broadcast networks, which forced them to cater to the broadest possible public taste. PBS needed taxpayer support in order to provide programming for a smaller, highbrow audience.
In a world of cable television, however, it's far easier to satisfy a narrow audience and still make money. As Jack Shafer of the online magazine Slate has pointed out, the CPB controls a large share of the radio and television broadcast spectrum, which it could sell for a huge endowment and still broadcast on cable.Of course, the only reason Chait wants to cut the strings is because he sees PBS suddenly becoming more balanced. He wants to maintain the liberal bias.