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Monday, April 11, 2005
Fatunhate 911: Underperformed in Red StatesByron York has the details: That’s the upside of the story. The downside revealed by the Nielsen EDI numbers is that Fahrenheit 9/11, far from being the runaway nationwide hit that Moore claimed, underperformed in dozens of markets throughout red states and, most important — as far as the presidential election was concerned — swing states. Dallas/Fort Worth, the ninth-largest movie market, accounts for 2.07 percent of North American box office but made up just 1.21 percent of Fahrenheit 9/11 box office, for an underperformance of nearly 42 percent. In Phoenix, the tenth-largest market, Fahrenheit 9/11 underperformed by 29 percent. In Houston, ranked twelfth for movies, it underperformed by 38 percent. In Orlando, it underperformed by 38 percent; Tampa-St. Petersburg, by 41 percent; Salt Lake City, by 61 percent.
The list goes on for quite a while: Las Vegas, Raleigh-Durham, San Antonio, Norfolk, Charlotte, Nashville, Memphis, Jacksonville, Flint, Michigan (Michael Moore's home turf), and many others. And in Fayetteville and Tulsa, where Moore boasted that his movie had sold out, Fahrenheit 9/11 underperformed by 41 percent and 50 percent, respectively.
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