Why Kerry Lost
John Hawkins lists 11 reasons
My own reason? Because Kerry was a transparent phony from the word go. Over at Kerry Haters we covered this almost endlessly, because there were endless opportunities. All the photo ops of Kerry throwing a baseball or a football on the tarmac were ridiculous, as were his claims that he was opposed to gay marriage (most left-wing observers (and even some right wing Kerry supporters like Andrew Sullivan) assume he was lying on this point), and that he opposed abortion personally but was not about to foist his religious beliefs on anybody else. These were all, like the goose hunting outfit he wore, camouflage and nothing more.